TOTO debuted as a presenting sponsor of the Chicago White Sox Munetaka Murakami “First Major League Home Run” Bobblehead Day on July 26, marking a major milestone in the brand’s entry into Major League Baseball sponsorships.
The sponsorship began with a request from Murakami to install a bidet in the team’s clubhouse.
The White Sox, in turn, reached out to TOTO, inspiring a partnership that will introduce baseball fans to TOTO’s Washlet through multiple touchpoints.
The White Sox clubhouse has been outfitted with TOTO Washlets throughout, bringing the innovative bidet technology to players as part of their everyday experience.
According to the filing, TOTO, one of the world’s leading manufacturers of bathroom fixtures and fittings, with approximately $4.8 billion in annual net sales, was introduced to this opportunity through an inquiry by the White Sox.
On July 26, the Washlet bidet seat story left the clubhouse and arrived at Rate Field, where thousands of Chicago White Sox fans discovered the innovation that has been incorporated into the White Sox clubhouse.
Before the gates opened, fans could step inside the TOTO Washlet Mobile Showroom at Gate 5 for live showcase opportunities, interactive experiences, and a firsthand look at the technology behind the bidet seats.
The Munetaka Murakami White Sox First Home Run Bobblehead, presented by TOTO, and in-game LED signage extended that story throughout Rate Field, creating multiple opportunities for fans to connect the trusted daily routine of the White Sox clubhouse with the innovation behind Washlet.
“TOTO has long been recognized as a leader and innovator in its industry,” said Brooks Boyer, chief revenue and marketing officer, Chicago White Sox.
This first-of-its-kind partnership with TOTO reflects their collective commitment to creating memorable and engaging gameday experiences for their fans while celebrating the real-world connection to the White Sox clubhouse.
They are committed to providing fans with a unique experience, and the partnership with TOTO is a key part of this effort.
TOTO’s Washlet bidet seats are making a splash.
The technology behind the Washlet is designed to provide a high level of comfort and cleanliness, and it has been well-received by the players and fans alike.
