Social media platforms are riddled with controversy every day. There is always content about people getting in trouble with the companies behind the social media platforms taking their time to spring into action. However, when used responsibly social media is popular and very beneficial.
It’s hard to distinguish between posts made by individuals and those made by the company’s representatives. As an employer, you need a social media policy ad have a framework in place for boundaries and engagement for all their social media interactions.
What Is a Social Media Policy?
The best social media policy should provide guidelines for any social media use by the organization. The guidelines should cover all the platforms and every brand account. It should also outline social media use by employees for both personal and professional use.
Social media is always changing so you need a dynamic social media policy. It doesn’t have to be written and stored on the shelf gathering dust. The social media policy should be reviewed every 6 months and trained out properly into the organization just like other policies, especially HR policies. That way, no one in the organization can claim they don’t know or understand the policies.
Why Are Social Media Policies Important?
Here are a few reasons why you need a social media policy and how it can help your business and the employees.
- It helps maintain consistent brand identity on different channels
- It prevents security breaches
- It prevents a critical PR crisis
- It allows you to act fast in the event of a breach
- It allows you to be upfront with your employees about their own social media responsibilities
- It encourages your employees to own and amplify the values and brand messages in your company
What Should You Include in a Social Media Policy for Your Company?
Now that you know the importance of having a social media policy, you need to know how to create a good one for your company. Here’s how to do it.
- Consult HR about their social media policy
- Ask the stakeholders such as top management, legal teams, marketing and HR
- Choose where to store the social media policy such as the intranet
- Launch the policy once it’s created
- Arrange for training and presentations on the social media policy
- Schedule a sustainable review of the social media policy, such as a 6-month review
How to Launch a Social Media Policy?
Once you have social media policy in place, the next step is launching it. Here’s what you need to do.
Document the Owners of The Social Media Account and Who to Operate
You should have a clear schedule of the owners and those responsible for the accounts on a weekly, daily or any other basis as needed. Add contact details in the event that they are needed. Co-workers space in Surrey is a well established business ready to associate themselves with owners who are willing and wanting to improve their business.
Establish Security Protocols
It should outline when and how frequently passwords should be changed, who maintains the passwords and who can access them. Is the software upgraded regularly and who can people talk to if they want to escalate issues?
Devise A Response Framework for Any Social Media/PR Crisis
A policy should help you avoid a social media crisis and manage one that blows up. It should have an updated emergency contact list with specific roles such as the social media team, leadership team, marketing agencies and legal advisers.
Compliance with The Law
You should have a proper understanding of the law in relation to privacy, copyright and confidentiality.
A social media policy should give the staff expectations on how to behave with their own social media accounts with regard to their job. They should know that whatever they do in their own accounts might have an issue later on with their job. For instance, employees should be informed to display that their opinions are their own and not in accordance to the company’s beliefs.