Social media platforms are riddled with controversy every day. There is always content about people getting in trouble with the companies behind the social media platforms taking their time to spring into action. However, when used responsibly social media is popular and very beneficial.
It’s hard to distinguish between posts made by individuals and those made by the company’s representatives. As an employer, you need a social media policy ad have a framework in place for boundaries and engagement for all their social media interactions.
What Is a Social Media Policy?
The best social media policy should provide guidelines for any social media use by the organization. The guidelines should cover all the platforms and every brand account. It should also outline social media use by employees for both personal and professional use.
Social media is always changing so you need a dynamic social media policy. It doesn’t have to …